The Science of Scent and Memory: Why Perfume Makes Us Feel
Smell is the only sense wired straight into the brain's memory and emotion centres. Here is what that means for the perfume you wear every day.
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Eau de Parfum vs. Eau de Toilette vs. Perfume Oil: What's the Difference?
EDP, EDT, perfume oil — the letters on the label are really about concentration. Here is what each one means for strength, longevity and how it wears.
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How to Choose a Signature Scent That Matches Your Personality
Your signature scent is the detail people remember long after you have left the room. Here is how to choose one that actually matches who you are.
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Perfume 101: Understanding Notes — Top, Middle, and Base
Every perfume unfolds in three layers. Here is how top, middle, and base notes work, and why a scent smells so different an hour after you spray it.
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