Privacy Policy

1. Information We Collect

When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect:

• Full name
• Email address
• Phone number / WhatsApp number
• Shipping and billing address
• Payment-related information (e.g., transaction references; we do not store full credit/debit card details)
• Order history and preferences

When you visit our Website, we may automatically collect:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, time spent, and referral sources
• Cookies and similar tracking technologies

If you contact us via email, WhatsApp, or the Website contact form, we collect the content of your messages and any information you choose to provide.

2. How We Use Your Information

• To process, confirm, and fulfil your orders for eau de parfum products
• To arrange shipping and delivery across Pakistan
• To communicate with you about your order status via Email or WhatsApp
• To respond to your inquiries, complaints, or exchange requests (including longevity-related claims)
• To send promotional emails or updates (only if you have subscribed and can opt out at any time)
• To improve our Website, products, and customer experience
• To prevent fraud, enforce our Terms & Conditions, and comply with legal obligations
• To analyse Website traffic and usage patterns in aggregated form

3. Sharing and Disclosure of Information

We may share your data only in the following limited circumstances:

• Service providers: trusted third parties who assist us in operating our business, such as courier companies (for delivery), payment processors (e.g., EasyPaisa, JazzCash, banks), and email/WhatsApp communication tools.
• Legal requirements: when required by law, court order, or governmental authority in Pakistan.
• Business transfers: in connection with a merger, acquisition, or sale of assets (with notice to you where required).
• With your consent: in any other case where you have given explicit consent.

4. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, including order processing, customer support, legal compliance, and dispute resolution. Order-related data is typically retained for a minimum of 2–3 years (or longer if required by tax or consumer protection laws in Pakistan). You may request deletion of your data subject to applicable legal obligations.

5. Cookies and Tracking Technologies

Our Website may use cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyse site traffic. Types of cookies we may use include:

• Essential cookies: necessary for the Website to function (e.g., shopping cart, session management).
• Analytics cookies: help us understand how visitors use the Website.
• Marketing cookies: used (with consent where required) to deliver relevant advertisements.

You can control or disable cookies through your browser settings. Note that disabling essential cookies may affect Website functionality.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. These include secure servers, encrypted payment processing where applicable, and restricted access to personal data. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

7. Your Rights

Subject to applicable laws in Pakistan, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data (subject to legal retention requirements)
• Object to or restrict certain processing of your data
• Withdraw consent for marketing communications at any time
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us using the details below. We will respond within a reasonable timeframe.

8. Children’s Privacy

Our Website and products are not directed at children under the age of 18. We do not knowingly collect personal information from individuals under 18. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

9. Third-Party Links

Our Website may contain links to third-party websites or services (e.g., payment gateways or social media). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically. Continued use of the Website after changes constitutes acceptance of the updated policy.