The Science of Scent and Memory: Why Perfume Makes Us Feel
Smell is the only sense wired straight into the brain's memory and emotion centres. Here is what that means for the perfume you wear every day.
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Seasonal Scents: What to Wear in Summer vs. Winter
The fragrance that feels perfect in December can feel overwhelming in July. Here is how temperature changes a scent, and what to wear when.
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How to Make Your Perfume Last Longer: Application Tips & Tricks
Fragrance longevity is not only about the bottle, it is about how and where you apply it. Nine changes that get more hours out of every spray.
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Eau de Parfum vs. Eau de Toilette vs. Perfume Oil: What's the Difference?
EDP, EDT, perfume oil — the letters on the label are really about concentration. Here is what each one means for strength, longevity and how it wears.
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How to Choose a Signature Scent That Matches Your Personality
Your signature scent is the detail people remember long after you have left the room. Here is how to choose one that actually matches who you are.
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Perfume 101: Understanding Notes — Top, Middle, and Base
Every perfume unfolds in three layers. Here is how top, middle, and base notes work, and why a scent smells so different an hour after you spray it.
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